Integrity/Jason Wu
Always reaching for the next level, Integrity Toys designs, produces and markets a variety of dolls and related accessories, with a specialization in high-end fashion dolls. Founded in 1995 by Mr. Percy Newsum, Integrity Toys' extensive experience and capabilities in the field of doll making allows us to create products and programs for many of the world’s best-known retailers, consumer products companies, celebrities and other intellectual property holders.
The Fashion Royalty brand was conceived and created by designer Jason Wu in 2000. With a spectacular splash created by its introduction at Toy Fair 2001, the Fashion Royalty collection redefined the industry’s quality standards and put new meaning into the expression “high fashion collectible doll.” From ultra-limited production numbers and the minute details of their couture-quality garments, Fashion Royalty has made its way into the collections of even the most discriminating doll collectors. The Fashion Royalty brand launched Integrity Toys into super star status in the doll world and laid the groundwork for the birth of future lines. Jason, now a world renowned New York Fashion Designer is probably best know for designing Michelle Obama’s Inaugural gowns not just once, but twice!
Integrity currently produces high-end fashion dolls ranging in size from approximately 12 inches to 16 inches tall, under a number of brands, including Fashion Royalty, the Dynamite Girls, Poppy Parker and the Brides of Dracula, among others. The Company’s products typically retail from $50 to $250 each, with most of the products retailing in the $130-150 range. Integrity products are known for their superior engineering, high-end aesthetics and of course, fashionable, detailed.
Whether you are new to the hobby or a seasoned veteran of doll collecting, Integrity Toys dolls are for you!

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MFD Exclusive Exquisite Monogram Doll
Jason Wu & Integrity Toys 2011
$110.00
$110.00 CND
Sale Price Price: $175.00We are thrilled to now be able to offer this exquisite doll directly to our MFD collectors. This doll was offered first to W Club members through a lottery. Lottery winners were given a secret link to order it on our site. A small number of dolls were held back for us to offer directly to our MFD customers after the lottery was completed. Only 300 of these dolls have been produced and the majority were allotted for W Club Members. We know YOU have to have this doll, but keep in mind that the few remaining dolls are now available on a first come basis.
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My Generation Chip Farnsworth III Doll
Poppy Parker 2012
$159.00
$159.00 CNDLE 450
Factory Sealed Box.
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Strings Attached Perry Marino™ Doll
2012 FR:Homme Collection
$89.00
$89.00 CND
Sale Price Price: $110.00LE 400
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Jerrica Benton - No Shipper
The JEM AND THE HOLOGRAMS Collection - Integrity Toys 2012
$109.00
$109.00 CNDNo Shipper -
The Integrity Toys Jem dolls are packaged in a beautiful “Jem” inspired box, then placed in a plastic sleeve and lastly, put into a protective plain brown “shipping” carton to safeguard the ‘Jem’ box during shipping.
Dolls listed as “NO SHIPPER” means that the Integrity Toys brown ‘shipper’ box is not included (they were removed and discarded for retail display).
Please note that we will put the dolls into a shipping carton when shipping to you.
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Synergy - No Shipper
The JEM AND THE HOLOGRAMS Collection - Integrity Toys 2012
$109.00
$109.00 CNDNo Shipper -
The Integrity Toys Jem dolls are packaged in a beautiful “Jem” inspired box, then placed in a plastic sleeve and lastly, put into a protective plain brown “shipping” carton to safeguard the ‘Jem’ box during shipping.
Dolls listed as “NO SHIPPER” means that the Integrity Toys brown ‘shipper’ box is not included (they were removed and discarded for retail display).
Please note that we will put the dolls into a shipping carton when shipping to you.
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Rio Pacheco - No Shipper
The JEM AND THE HOLOGRAMS Collection - Integrity Toys 2012
$109.00
$109.00 CNDNo Shipper -
The Integrity Toys Jem dolls are packaged in a beautiful “Jem” inspired box, then placed in a plastic sleeve and lastly, put into a protective plain brown “shipping” carton to safeguard the ‘Jem’ box during shipping.
Dolls listed as “NO SHIPPER” means that the Integrity Toys brown ‘shipper’ box is not included (they were removed and discarded for retail display).
Please note that we will put the dolls into a shipping carton when shipping to you.
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Holland Doll - Dynamite Girls - London Calling
London Calling Collection 2013
$65.00
$65.00 CNDLimited Edition of 800 Dolls
The Gang is off to England for a winter holiday! Whether they visit Big Ben and Buckingham Palace or hit the London nightclubs, when these guys and gals cross the pond it'll be Dynamite!
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Dani Doll - Dynamite Girls - London Calling
London Calling Collection 2013
$65.00
$65.00 CNDLimited Edition of 800 Dolls
The Gang is off to England for a winter holiday! Whether they visit Big Ben and Buckingham Palace or hit the London nightclubs, when these guys and gals cross the pond it'll be Dynamite!
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TJ Doll - Dynamite Girls - London Calling
London Calling Collection 2013
$65.00
$65.00 CNDLimited Edition of 600 Dolls
The Gang is off to England for a winter holiday! Whether they visit Big Ben and Buckingham Palace or hit the London nightclubs, when these guys and gals cross the pond it'll be Dynamite!
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Dayle Doll - Dynamite Girls - London Calling
London Calling Collection 2013
$65.00
$65.00 CND
Limited Edition of 600 DollsThe Gang is off to England for a winter holiday! Whether they visit Big Ben and Buckingham Palace or hit the London nightclubs, when these guys and gals cross the pond it'll be Dynamite!
